Monthly Archives: December 2004

Denglish and Germish: English Slogans in Germany

The New York Times features an article today about English advertising slogans in Germany. Fortunately, some companies abolished their English slogans because the average German did not understand it. For example the perfumery “Douglas” used “Come in and find out” as a slogan. A research found out that many people interpreted it as something like “come to our store and try to find the way out”.

Also what NYT says

“Still, for many Germans, it seems a lot simpler and maybe more cheerful to say “Happy Birthday,” than “Herzlichen Gl├╝ckwunsch zum Geburtstag,” which sounds a bit like a streak of Hegelian metaphysics.”

seems to be true. A lot of people start talking Germish or “Denglisch”, a mixture between German and English. There is even a Denglish language course at this website, providing the most important words from “Marketing, Ebusiness and Lifestyle”.

The Proliferation of Cash Cards

Today I realized that the proliferation of cash cards is different between Germany and The Netherlands. It might be the case that everybody has a cash card, but the use of it differs. I noticed it when I went this morning to the German discounter Lidl, known (like Aldi) for its good quality and cheap prices.

I bought some food for about only 2.50 EUR and paid with my “EC” cash card. The women at the check-out looked at me as if I were crazy to pay such a relatively little amount with my card. Here in Maastricht, where I usually go shopping at the local Edah market, it is quite normal to pay nearly everything by cash card.

IBM to dispose PC business?

The New York Times reports that there are, “according to people close to the negotiations”, plans at IBM to dispose the PC business branch, inlcuding desktop computers and laptops. There are “discussions” with China’s largest maker of personal computers Lenovo, one of the potential buyers. IBM is said wanting to focus more one the corporate server and business services market, which contribute more to the annual revenues than the desktop computers. However, all this is speculation and IBM has not yet commented on it.